We are outsiders in the corporate communications industry, and we believe that is exactly what makes us different.
Firestarter is led by Farhan Mallick, who has spent more than 20 years working in mass communication, including two decades inside the ratings driven world of television. That experience shaped how we think about storytelling today. We learned early on that what you say matters less than what your audience actually hears and remembers, and that the customer is always the final judge.
People’s attention is harder to hold than it used to be. Books turned into e books, e books turned into audiobooks, and now audiobooks are being replaced by summary apps. Documentaries have lost ground to short clips and reels. There is a lot of noise out there, but the bigger problem is often the noise a business creates itself. Much of what gets called marketing is just clutter spread across websites, emails, and commercials, and it is costing companies real money.
From internal communications and emails to websites, billboards, social media, commercials, and newsletters, give us any message, data, or research, and we will shape it into a story worth paying attention to. A story your customers remember, and one your competitors will notice too.
Our Team
Founder
Chief Marketing Officer
Director Operations
